Turn A Good Brand Into A Pot of Gold |
Get proper title to your trademark - via registered trademark |
Get brands and trademarks registered |
Turn the brand into a registered trademark
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- You own a good brand name.
This is the first step.
You do not want anyone to copy that brand, copy your trade mark or steal
that good name. The next step is to make it a lot more valuable.
How? - PROTECT IT - turn it into a legally registered trademark.
A brand, logo or trade mark that is registered in a country with
trademark protection law gets legally protected there. Yes, protected
under formal trade marks legislation. This helps to make the trade mark
or brand or logo a lot more valuable after the trademark has been
legally registered.
Most countries allow brands and trade marks to become legally
registered. When you register a trade mark or brand in the
Republic of Ireland, under the Trade Marks Act, 1996 the Irish State
grants you exclusivity for use of the brand in Ireland for the goods or
services that you have the trade mark registered for, as supplied by
you.
That means ONLY YOU can use the registered trade mark in Ireland for
your goods and services. If anyone else copies it, the prior registered
trade mark holds priority, and the registration is accepted as prima
facie evidence by the Irish courts - the person copying thereby is
forced to cease use of the offending name, and may be liable to have all
the goods containing that name surrendered. Similarly, when you apply to
register a trade mark for other countries, once the trade mark is
registered, the use of your brand is protected there.
Once your trademark is legally registered, it protects your brand, logo,
name or trademark. This can stop someone else trying to sue you for
infringement, or to change your trademark in later years.
- Once you register a trade
mark, the right to use the trade mark is an exclusive right, established
legally. Such trade mark exclusivity is equivalent to a monopoly right.
You can apply to register the trade mark or brand in Ireland. If
accepted, you then can own exclusive rights to use the brand in Ireland.
To turn a "good brand" into a pot of gold, start by letting us
register your trade mark.
- There is considerable benefit
in having an EXCLUSIVE right embedded through a registered trade mark or
brand. When a trade mark is registered, a country officially grants you
a monopoly in the use of your brand or "good name". When a
country registers your trade mark or good brand, you become the owner
with sole rights to use the registered trade mark for the classes of
goods and services involved there. Such rights attaching to registered
trade marks can block competitors from copying your logos or brands for
the goods and services for which you have the trade marks registered.
Furthermore, because of the trademark exclusivity rights you obtain from
trade mark registration, such rights can prove to be attractive to
investors. Or it can be very valuable when you are selling your business
in the future, or in franchising, or in licensing the use of the
registered trade marks to others.
- As Irish trade mark agents, we
help our clients to register trade marks in Ireland and internationally.
We can advise on your strategic approach to trade mark registration, an
approach to suit depending on your budget or the extent of protection
required. We can also advise on classification matters, on foot of the
Nice Classification system that underlies trade mark registration.
Furthermore, we can assist with queries arising from the trade mark
examination process. We try to ensure that our customers obtain monopoly
rights in their trade marks. We help our customers get their brands
registered at attractive low costs. When we complete registration of
your logo, brand, trade mark or good trade name for you, you have
protected your territory for your brand (legally acknowledged by the
particular country). Trade mark registration can stop competitors from
copying your trade mark and grants exclusivity rights enforceable in the
State, that is why it is so valuable. In other words, you can turn a
good brand into a pot of gold - if you let us register the brand.
- Intellectual property has now
become a key element of business that will be valued in the future just
as much as your plant and machinery or other assets. You formalise your
brands into intellectual property, when you let us register trade marks,
as trade mark agents on your behalf.
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Apply to register a trade mark, good name
or brand as a trade mark because: - |
- If you want to turn a
"good name", brand or trade mark into a monopoly, or get
monopoly rights for it, then let us apply to register your trade mark in
Ireland, as trade mark agents on your behalf. We have trade mark registration
service offerings that let you select a price that you can afford.
- If you register a
"good name", trade mark or brand, you reduce the risk of
someone else passing off its goods and services as those like yours.
Imitation is the sincerest form of flattery, however, when a competitor
uses your ideas for brands, then you want to prevent any imitation. Trade
mark registration is the clear cut way to oppose such competitors.
By owning a registered trade mark, the courts in the country involved are
obliged to recognise your exclusive rights, and this makes it very
difficult for imposters to encroach on your territory.
- By not registering your brand
or trade mark, you make it easier for competitors to attempt copying you
and to pitch at your customers. You may also be open to being sued for
trademark infringement.
- With a registered trade mark,
owners are able to command extra goodwill, based on the protected
intellectual property rights. Often such goodwill embodied in registered
trademarks becomes the "Pot of Gold" which can far exceed the
balance sheet asset values in a business.
- Some of the best businesses
are strong supporters of protecting their brands. They use trade mark
agents to apply to register their trade marks, brands, and logos. Many venture
capital investors favour a solid approach to protecting the intellectual
property in a business, therefore making it more valuable. Such
investors like to see logos, brands or trade marks are well protected
through trade mark registration. Trade mark registration is similar to
registered title in property. The ownership of registered trade marks
confirms the proprietors hold exclusive rights - leaving them as
monopolies effectively for the goods and services involved. Such
monopolies frequently become the "Pot of Gold". Visit our register
trade marks monopolies page.
- Such businesses are convinced
that formally registered brands are worthwhile, and firmly believe that,
by protecting trade marks, by getting trade marks registered, they can
turn a good brand into a pot of gold. Visit our trade mark agents page.
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Why you should get a registered trademark
using BATTLE® - THE PREMIER BRAND PROTECTORS to protect
trademarks: - |
- Your name, logo, brand or
trade mark is worth protecting. You have spent money on brochures, advertising,
signs, packaging, letters etc. If a predator was to enter your niche,
they might be able to copy your brand, steal your customers, and hurt
your business ... because the brand or logo was not a legally registered
trade mark.
- You want monopoly power in
your territory (well, get your trademark registered legally).
- No trademark set-up fees - no
hidden costs – with BATTLE.
- FIXED fees - not time based fees to
register trade marks.
- Responsive support. We aim to support trademark
customers with timely responses to their trademark needs. The speed of
our response times is aligned to repond efficiently, and by providing
trademark services with fixed fees, we aim to help customers get
effective trademark services at costs they can effectively control.
- Cancel anytime - no penalties.
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