We aim to be the number one low cost trade mark agents in Ireland

We are growing as Irish trade mark agents. In recent years, we have been concentrating on becoming the number one low cost trade mark agents in Ireland.

We have obtained several registered trade marks in Ireland for our customers. Also, we have experience of applying for trade mark registration for several other countries including the UK, USA, France, Canada and the European Union Community Trade Mark.

Trademark registration Ireland - advantages

The principal founder of the business is Ruairi O Nuallain. The main attributes he brings to the business include:-

• solid financial background,
• Master's Degree in Economics from University College Dublin,
• solid business approach to dealings with customers,
• strong understanding of drivers of business value,
• building number one low cost trade mark agents in Ireland,
• focus on competing strongly in area of trademark registration.

Since concentrating the business on becoming the number one trade mark agents in Ireland, BATTLE^TM is gaining customers in a wide range of businesses. BATTLE's customers appreciate the trade mark agents services based on fixed-fees, not time-based fees service, in addition to sound professional advice on registering trade marks in Ireland and abroad.

Ruairi O Nuallain's background has evolved from his experience as a business financial specialist. He gained much of his financial expertise working in Bank of Scotland Ireland/ICC Bank plc for almost 25 years. His career was solidly based on his numerate background and education in economics and statistics and experience in dealing with companies. He has become a leading financial specialist, with the following skills

• providing advice to shareholders;


• advising companies on a wide range of financial matters;


• negotiating the value of private companies in buy and sell deals;


• negotiating terms for shareholders agreements;


• structuring and managing returns on equity;


• negotiating exit mechanisms with particular emphasis on private companies.

Director - Mezzanine Capital, Bank of Scotland (Ireland).

Ruairi was the first specialist in Bank of Scotland Ireland dedicated to Mezzanine Capital. Mezzanine Capital is a type of finance that involves taking investment/loan positions with companies for the bank, that lie between equity and senior debt. A key requirement is to understand the dynamics of business valuation on exit, so that the required rates of return may be achieved for an investment.

Ruairi's banking and corporate finance advisory background, together with his knowledge of economics and statistics, provide the specialist skills that understand the financial dynamics of business, and the requirements necessary to obtain an adequate return that compensates for the risks involved. Ruairi gained valuable insights into the key value drivers for shareholders, investors and banks, and the valuation issues that can arise for private companies. His negotaitions experience in dealing with mergers and acquisitions provide a solid foundation for expertise in valuing private companies. He left the Bank in January 2003, to build on the business he founded a few years earlier.

Bank of Scotland Ireland Acquisition.

Ruairi advised the directors of Bank of Scotland Ireland on the acquisition of the 50% shareholding from a subsidiary of GE Capital in a joint venture invoice discounting business (ICC-Heller Ltd.). This included advice on the valuation and negotiations approaches concerning the negotiations for the transaction. The deal was successfully completed in 2002.

Executive Director - Corporate Finance.

In this role Ruairi advised the Board of directors of the Bank's specialist financial advisory arm, ICC Corporate Finance Ltd, along with providing specialist financial advice on: -

• shareholders matters,


• share purchase and exit mechanisms to owners of private companies.


• In addition, Ruairi also advised the Bank's main board of directors on the stock exchange and prospectuses for successful rights issues that raised significant sums of equity to strengthen the Bank's capital ratios.


• He also advised several private companies on corporate sales and acquisitions, including providing the leadership role as the principal negotiator in several transactions.

See some of Ruairi's and the Bank's deals.

Golf is one of Ruairi's favourite sports. Below he is pictured with some of the World's top golfers - Bernhard Langer, Ernie Els and being presented with a prize by Christy O'Connor jnr.

With Berhard Langer at Druids Glen


With Ernie Els at Druids Glen


Receiving Prize at AWARE Charity Golf Classic from Christy O'Connor Jnr at Citywest

Ruairi successfully built and managed a portfolio of banking customers over several years.

He dealt with a wide range of businesses, appraising their credit worthiness and financial accounts. These included small businesses and large corporates, as well as publicly quoted companies.

He negotiated deal sheets and the principal terms of loan facilities on behalf of the bank with customers.

He made presentations to credit committees on them.

He supported and saw at first hand several of his customers successfully develop their businesses into valuable enterprises, and obtained insights into the vision and strategic thinking of many entrepreneurs.

B.A. (Honours)
Higher Diploma in Statistics
M.A. (Economics)

• Lectured the Institute of Bankers in Ireland.


• Lectured accountants and business owners on buying and selling private companies.


• Presentation to Irish Hotels Federation Annual Conference.


• Provided training courses to banking executives on credit risk assessment.

OK. Decide the product or service that you require. Most of our customers call us to discuss our trade mark agents services, and their trade mark registration requirements. We often arrange to meet Irish trade mark customers to outline what we do as trade mark agents in Ireland.

You are ready to use Business and Technology Links Ltd. if you can answer YES to the following:-

• We wish to specify the trade mark agents service delivery timing accurately;


• We prefer trade mark agents that align their interests to deliver responsive support for trade mark customers;


• We prefer to have a fixed price/fee arrangement rather than a time based one for registering trade marks;


• We do not like to be exposed to trade mark agents costs that we cannot budget accurately;


• We support trade mark agents that can compete with other trade mark agents in Ireland;


• We just prefer to get professional services that offer value for money solutions.

Trade mark agents Ireland - customers