One of the advantages of trademark registration is the date the application to register a brand is received by the regulatory authorities establishes legal priority for a registered trademark.

Some of the main advantages of registered trademarks include the following: -

• Once registered, a brand obtains rights equivalent to registered title, like property.

• The property right in a registered trademark is regarded as a monopoly right.

• Once a trademark is registered, the owner holds certain exclusive rights to use it.

• Trademark registration prevents competitors from copying your intellectual property.

Other selected benefits of registered trademarks include: -

• A registered trade mark can be assigned, conveyed, or licensed.

• Royalties can attach to licence arrangements regarding its use.

• No stamp duty applies on transfers of registered trade marks in Ireland (Rep.).

• The lower rate of Capital Gains Tax (i.e. 20%) applies in Ireland (Rep.) to capital gains earned on registered trade marks [check with your tax advisers].

• A registered trade mark can be held in your own name or in your company’s name.

• A registered trade mark is more powerful than a registered business name because monopoly rights attach to the registered trade mark (not to the business name) for the classes of goods/services registered.

• A registered trade mark is evidence of title.

• There are rights and remedies dealing with infringement of registered trade marks under the Trade Marks Act, 1996.

• The national rights embodied in a registered trade mark extend over the whole country, which is much larger than the few thousand square feet contained in a single premises.

• An Irish application can be used as the basis for international filings for certain other countries if an international filing is made within 6 months of the Irish application.

One of the advantages of trademark registration is that it can last a very long time.

• Trade mark registration lasts initially for 10 years, and can be renewed, subject to payment of renewal fees, indefinitely.

BATTLE^® aims to be Ireland's number one low cost trade mark agent. In particular, we offer customers: -


• Purpose-built streamlined trade mark application for registration, to meet a business’s exact requirements;

• Clear-cut fees for registeing trademarks so that our clients can control their costs;

• Service options that allow you to optimise delivery, as well as pricing-levels that suit you; and,



We differ from our competitors because: -

• It is not our policy to charge customers for trade mark searches,

• Fixed fees – not time-based fees for registering a trade mark,

• There are no set-up costs, no hidden charges for trade mark registration,

• You can cancel anytime without penalties,

• You can change trademark agents easily - see our trademark agents page.