Most businesses protect their computers with anti-virus software, and yet often they leave their more valuable brands exposed.

• Someone could copy your name,
• copy your business, and
• steal your brand.
• So, why register a trade mark? ... to protect it.

So how do you protect a trademark?

By letting us apply to get your brand name registered as a registered trade mark for you.

A registered trade mark then can be protected just like personal property, because registration brings special rights to protect registered trade marks. Not only is the trade mark protected legally like property, it can cover a wider territory than your business premises. Registration of a trade mark extends accross a whole country, and, indeed, can cover several countries.

Once your trade mark is registered, monopoly rights attach to registered trade marks for the country(ies) involved.

By registering your brand or logo, you get an exclusive right to use the registered trade mark - granted by the country for which you obtain registration. Once registered, you can renew the trade mark registration indefinitely, every ten years.


It can be very worthwhile to protect your brands, since this can add a lot more value to your business. Our customers use us as trade mark agents and trade mark attorneys to obtain formal registration of their brands, trade marks and logos in Ireland, and for other countries where they intend to use them. Once the brand, trade mark or logo is registered by the country, the Registered Trade Mark can be like a building or property belonging to your business. It can be licensed, transferred, assigned, conveyed, bought or sold.

When your trade mark, brand or logo is registered you can use the distinctive "R" in a circle on your website, on your packaging, and other promotional material.

Registered trade marks can distinguish and differentiate your products from your competitors.

After registration, your registered trade marks can make your business appear more valuable to an investor.

You can license the use of goods with your Registered Trade Mark - you can also licence the use of your registered trade mark - even between subsidiaries, and charge royalties or licence fees for them.

In Ireland, transfers of registered trade marks are currently exempt from stamp duty.

Registered trade marks can build a barrier to entry to certain other competitors. This can make your business even more valuable, and help you hold a monopoly position with your registered brand.

As specialists in registering trade marks, Business and Technology Links can apply to register your trade marks as trade mark agents on your behalf. We apply to register trade marks for Irish businesses, or business owned by Irish nationals, or by businesses that select Ireland as a country of origin, and apply to have the trade mark registered in Ireland. Once approved by the regulatory authorities, there is a "window-of-opportunity" for a limited period, to use the priority filing date to apply for registration in other countries. For further details of our role as agents visit our trade mark agents page.

We assist with the classification of goods and services, in line with the Nice Classification System, and the descriptions involved. The trade mark is often searched prior to filing an application, to determine if there are any other priority filings owned by others for the goods/services involved.

We can advise on aspects of the trade mark examination process. We can help deal with official replies, the aspects of applications that are permitted variation, and providing supporting evidence or arguments in favour of the application, and thereby contribute to the registration process.

For faster service, you can select one of three options

• Priority Swift
• Swift
• or Regular.

We can file an application quickly so that you obtain a priority to the brand or trade mark quickly, and we can progress our work with regulatory bodies completing the administration details. This ensures that you get your application early into the queueing system, to obtain that registered mark sooner.

For an outline of some other features of registered trade marks visit our features page.

Visit our SITE MAP for more information on registered trade marks. Also see our positioning and core values page.

Just look at the companies that use Registered trade marks. Many are large scale businesses - but you don't have to be - because our packages and prices are attractive. When you invest in your business's brands/logos and trade marks by registering them, you are strengthening your market position, and your potential premium and goodwill value. Many large companies invest heavily in registering their brands - they believe their valuations are greater than their book values partly because they have invested in Registered Trade Marks, which also helps them build monopoly positions in their selected niches.

Because trade mark registration is territorial and covers a whole country - the property right you obtain is substantially wider in scope and scale than the premises you operate from. This "gain in reach" from a registered trade mark can be very valuable.

All businesses are looking to increase value. A good way to do this, at quite modest cost, is to register your trademark. Go to our brief slide show [70kb] Increase Value presentation.

• If you do not value your trade name or brand enough to get it registered, why should somebody else value it highly?

• By legally registering your mark or brand, you show that you believe that it has considerable value.

• When a business is being sold, or when it is raising additional capital, Registered Trade Marks can build a premium. This helps make the business more valuable.

• A registered trade mark often achieves additional goodwill attaching to the intellectual property of the business. Registered Trade Marks can add to this quite significantly. The benefit to businesses holding such Registered Brands or Trade Marks is often by a factor many times more than the actual costs spent on the registering the Trade Marks themselves.

For more information on the features of registered trade marks, go to the benefits page. If you are interested in applying to register the trade mark in several countries, see the international page.

We understand the challenges to building a good business. We also understand that over the years, cumulative expenditure on brands, logos, advertising, and brochures all add up. This expense may partly be wasted if you do not hold a registered trade mark.

It is worthwhile turning that name or brand into a pot of gold.

• Protect the brand.

• Safeguard the brand.

• Value it.

• Let us get the brand registered for you.

Contact us to-day.

Telephone us at

BATTLE^®
THE PREMIER BRAND PROTECTORS.
Business and Technology Links Ltd.,

Phone: +353 - 1 - 494 53 28

For other offerings go to our products/services page.

Our policy is to charge the same fees for both small and large companies, because we aim to be Ireland's number 1 low cost trade mark agent. We are competing strongly to protect your brands, and give quality service that wins your long term business. Learn how well we treat our customers at our PROTECT page.